Learn best practices for creating content for your venue and your audience—and ensuring digital signage success.

Developed in partnership with Lyle Bunn (Ph.D. Hon.), an independent adviser and educator in North America’s dynamic place-based media industry, this white paper explains how to create content that works for the digital signage medium.

It discusses how to display content suited to a specific demographic, location, and time of day, as well as how to adapt digital brand assets to create messaging that suits digital signage—and maximize your chances of achieving your communications objectives.

The white paper also covers: how to present content “in context”; the elements of good content design; how to develop a content strategy; and the various approaches to content composition. Plus, it discusses the value of a strong call to action in signage presentations and how to use templates to streamline the content-development process.
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